Changing the visual identity of Arian Group, by defining new goals and vision

Khodrocar - Arian Group has always been inspired by the vision of the future to make today better. Standing above what has been built so far to discover new perspectives has made it possible to step into new paths and every step has defined the future.

Now, with a new step towards synergy and harmony inside, Arian Group has also renovated and redesigned its visual identity as the external manifestation of these changes.

In this renewal, the connection with the main element (the old logo) has been preserved, and at the same time, new colors and visual elements that represent the unity in the diversity of industries have been chosen with the aim of reflecting Arin's commitment to innovation and continuity.

A Brief history of Arian: 

After being established in 2009 and signing an official cooperation agreement with Mitsubishi Company of Japan, Arian Group started its activity in the import of passenger cars. However, the activity of this group was not limited only in this field and after a short period of time, it added other sectors such as commercial vehicles, tires and also heavy machinery to its portfolio of activities and by taking over the Khomein production site, it also entered the production field.

In the new visual identity, green is used for passenger cars, blue for commercial vehicles, yellow for tires and orange for heavy machinery.

Currently, Arian Group is a holding company consisting of several divisions, among which we can mention transportation, distribution, spare parts and energy, in addition to the previous four divisions. Recently, Arian Group has been one of the leading companies in terms of differentiation and market share, and more than 1,500 specialists are directly engaged in this group. This group eagerly seeks to develop its activities in the aforementioned sectors and has tirelessly set an example of excellence.